Big-picture thinking.
Personal attention.

Hello, I'm Michelle!

I started many moons ago as a graphic designer who learned to write code so I could bring my designs to life. Building websites taught me that how something looks is only part of the experience. People need to find their way around, understand what you offer, and take the next step with confidence.

But even a thoughtfully designed website needs to be found. That realization brought a strong SEO focus to my work and took me into roles leading teams across growth engineering, search, and web analytics. Today, as AI changes how people discover businesses and find answers, I build strategies that support both the present and the future of search.

I bring that connected perspective to every project, helping you understand your options, set clear priorities, and put improvements into practice, whether you need strategic guidance or someone to roll up their sleeves alongside you.

Outside of work, I live in the Park City, Utah area, where I ski the best snow on earth, mountain bike, hike, and spoil my retired greyhound, Oh My. She can usually be found sleeping behind me while I'm in my office. If we're on a video call, ask to meet her!